Earlier this month marked a significant milestone for Rogerscorp, with the official Turning of the Sod at Wirra Estate—our newest residential community in Labrador. The ceremony brought together project partners, stakeholders, early buyers, prospective purchasers and the Rogerscorp team to celebrate the commencement of construction on what will become one of the Gold Coast’s most thoughtfully curated addresses.

Positioned within walking distance of Harbour Town, Griffith University and the Broadwater, Wirra Estate has been designed to offer a lifestyle of connection, ease and refined comfort. From artfully landscaped surrounds to resort-style amenities, every element of the project reflects a commitment to community and contemporary coastal living.

This next chapter also continues a long-standing partnership between Rogerscorp and Armada Built, who have been appointed as the official builder for Wirra Estate. Having worked together across a number of successful projects, the synergy between our two teams ensures a shared vision and an unwavering focus on quality and detail.

The morning began with a warm welcome, followed by the ceremonial first dig—symbolising not just the start of construction, but the realisation of a vision years in the making. It was a moment of shared pride, with future residents, project collaborators and builders all standing on the very ground that will soon become a vibrant and connected neighbourhood.

With residences  on the way—complete with a wellness lawn, fire pit, resort-style pool, dining pavilion and more—Wirra Estate is poised to offer a new benchmark for elevated living on the Gold Coast.